Google Business Profile Automation
Posts and review replies on autopilot.
What this tool does
Google Business Automation keeps your Google Business Profile active without you having to log into Google every week. It handles the three chores that a healthy local listing needs: publishing fresh posts, replying to reviews, and spotting missed opportunities. Everything runs inside your own site on a schedule, so you do not need any outside service or agent for it to work.
There are three parts to it:
- Auto-posts. A fresh, locally relevant Google post written by Vibe AI, published on a weekly or daily schedule.
- Auto review replies. Positive reviews are answered automatically in your brand voice. Anything below your chosen star rating is drafted and held for you to approve, never posted on its own.
- Optimization opportunities. A one-click scan of your profile that returns a short, prioritized list of the highest-impact actions, some of which you can deploy right there with a single button.
Before you start
Two things need to be in place. First, connect your Google Business Profile in Site Settings, Google Business Profile, and pick your location. If you are connected but have not selected a location yet, the tool will tell you and link you straight there. Second, because the posts and replies are written by Vibe AI, your Anthropic API key needs to be set in Site Settings. If the key is missing, you can still set your preferences, but the writing and scanning buttons stay disabled until you add it.
How to use it
The screen is called Google Business Automation and is broken into clear cards.
Automation settings
- Auto-posts. Flip the switch on, then choose a Cadence of Weekly (recommended) or Daily. Use the Link posts to field to point every post's button at a specific page, for example a service or contact page. Leave it blank and posts link to your homepage.
- Auto review replies. Flip this switch on and choose your star floor: 5 stars only, 4 stars and up, 3 stars and up, or All reviews. Reviews at or above that floor get replied to automatically. Reviews below it are drafted and held for your approval.
Click Save settings when you are done. Saving is what turns the background schedule on or off.
Run now
You do not have to wait for the schedule. Post an update now writes and publishes a post immediately and shows you a preview of exactly what went live. Check and reply to reviews now pulls your latest reviews, sends replies where your rules allow, and holds the rest. It will tell you how many it sent and how many it held.
Optimization opportunities
Click Scan for opportunities. The tool reads real signals from your profile: your review count and average rating, how many reviews are unanswered, how many days since your last post, and your last 90 days of performance including calls, website clicks, and directions. Vibe AI turns those numbers into up to five ranked actions, each tagged high, medium, or low impact. Where an action is a post or a review reply, a Post now or Reply now button sits right next to it so you can act without leaving the page. The scan result is cached for a few hours, so re-running it soon after will be quick.
Awaiting your approval
Any reply the tool drafted but did not send shows up here, with the original review and an editable text box. Adjust the wording if you want, then click Send reply, or Dismiss to discard it. Nothing in this list posts on its own.
Recent activity
A running log of what the automation has done: posts published, reviews answered, replies held for approval, and any errors, each with a timestamp.
Why it helps
Google rewards profiles that stay active. Regular posts keep your listing fresh, and responding to reviews is a documented local ranking factor that also builds trust with people deciding whether to call you. This tool makes both happen consistently instead of whenever you remember. The safety design matters too: low-star reviews are never answered automatically, so a rushed or defensive reply never goes out in your name. The negative-review drafts are written to be calm and solution-oriented, which is exactly what a public reply should be.
The smartest way to run it
- Turn on Auto-posts at the Weekly cadence and point the link at your best converting page rather than the homepage.
- Set Auto review replies to 4 stars and up. Your happy customers get thanked instantly, and anything lukewarm or negative waits for your eyes.
- Run Scan for opportunities every couple of weeks and clear whatever it flags using the inline buttons.
- Pair it with the GBP Performance tool. The scan already reads your 90-day metrics, so use Performance to watch calls and clicks climb as the automation keeps the profile active.